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I'm Seth, a UX writer and content designer.
curious. intentional. to the point.
I craft content that resonates with users and drives results. My secret? Asking lots of questions to understand the problem and offering a fresh perspective on how to solve it.
Check out these projects I led while at Experian.
Goal-setting MVP
User insights and feedback were crucial in building this new feature.
Identity monitoring
Better-organized info boosted engagement by as much as 222%.
Dashboard redesign
Content played a key role in increasing page visits and premium memberships.
Personal privacy scan
Fewer screens and concise content raised conversion rates by 40%.
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